![]() If an advertisement uses “lifetime,” “life,” or similar representations to describe the duration of a warranty or guarantee, then the advertisement should disclose, with such clarity and prominence as will be noticed and understood by prospective purchasers, the life to which the representation refers.Īnd the FTC also bans the deceptive advertising of guarantees.Ĭlearly, the disclosure that Magellan makes is not conspicuous, nor in close proximity to their “lifetime” claims. § 239.4 “Lifetime” and similar representations. Nor how the Federal Trade Commission wants its definition disclosed: That is certainly not how the average consumer would define lifetime. Magellan astonishingly defines “lifetime” as just “three years” from the date of manufacture. However, farther down the page on Magellan’s website is an inconspicuous disclosure. Seems pretty unambiguous, right? “Free lifetime map updates.” “Never worry about out-of-date maps again.” Despite being advertised as coming with “FREE lifetime map updates,” he was informed that his unit did not qualify. went to update his Magellan GPS with the latest map, he got a nasty surprise.
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